TikTok is introducing a new feature that allows them to reduce the amount of artificial intelligence-produced media appearing in their streams. This move comes as the company announced that it presently contains more than 1 thousand million content made with AI.
This change is being tested over the following weeks before a widespread rollout. This advancement coincides with a surge in content created by AI, driven by new content generation software.
Recent reports that nearly 10% of the most rapidly expanding content creators on a competing service only show content made by AI. A considerable share of this content is considered low-quality AI content, a label for substandard, factory-style content that is frequently nonsensical or dreamlike.
“We know from our community that a lot of users like content created using AI tools, from digital art to informative clips, and we want to provide users the ability to see more or less of that, according to their own choices,” said a platform representative.
The service disclosed that there are now 1.3 billion videos on its service identified as made with AI. Overall, in excess of 100 mn videos are uploaded to the app daily, making AI content a relatively small percentage of its total content library.
Users will be able to decrease or raise the level of artificial media they watch by using the “manage topic” feature in the application and picking “AI-generated content”. Other topics that can already be modified under the tool encompass news, clothing, cosmetics, and dance.
TikTok’s guidelines mandate creators to label “realistic” artificially created content, and it prohibits dangerous deepfakes of well-known individuals or critical incidents. Any believable AI video that is not labeled can be taken down under its user guidelines.
Furthermore, the service will from now on add an AI-generated label to content produced via its built-in AI features, or detected by an industry-wide initiative for identifying artificial media. This action is aimed to stop users from attempting to circumvent the tagging system.
TikTok is additionally establishing a $2 million awareness program for professionals and institutions to create learning resources about responsible artificial intelligence. This project will assist non-profit groups dedicated to educating computer science.
TikTok has supported its content review process, amid discussion over proposals to make redundant a large number of review team members in the UK. It is planning to eliminate hundreds of positions in its user protection division in its British office, with worker representatives and online safety experts expressing worry that staff are being displaced by automated systems.
A senior executive explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by filtering out the most graphic content before it gets reviewed by humans. The platform announced a 76% decrease in shocking and graphic content handled by safety staff over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to integrate people and machines to ensure user safety,” the executive stated. “We’ll have staff as part of that process, but we additionally believe it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is making a difference process content quickly.”
Maya Chen is a freelance writer and urban enthusiast with a passion for documenting city life and cultural shifts.
